After filling in the questionnaire, the man registered for the site and was delighted with the follow-up email he received.
It contained several profiles of highly promising matches all “waiting to contact him”.
Searchmate had so far suggested four – two of whom she’d already seen on rival site Plentyoffish.com, a free site, and who had both already declined to date her.
In November she received a letter from a Searchmate adviser saying that her membership was “not progressing as expected”.
In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.
This was because they were “registered” and not “paying” members.
In total, the site offered the man four suitable profiles “in his area” – none of which met his criteria.
One of them lived hundreds of miles away in Ireland and would be unreachable without an expensive ferry or plane journey.
When the man complained to Elite Singles, it refunded him without a fuss, as it has a 14-day refund policy.
When contacted by Telegraph Money, Elite Singles admitted that disappointment over the number of paying members was a “very common” complaint.